giving sangoma the vip treatment
In light of major executive changes and company direction, Sangoma Technologies hosted its annual sales kick-off in Nashville, TN, with a vibe of “refreshing, something new, excitement.” I single-handedly completed all the graphic needs during the planning and execution of this event, including last-minute adjustments and on-site updates.
the active part i played

Wanting to capitalize on the location and hotel’s theming, I developed and branded Sangoma Unplugged from a brainstorming session that incorporated Taylor Swift’s Eras Tour and the idea of bringing our employees together as a “Sangoma World Tour” of sorts. We began to lean into the VIP/backstage feeling as we continued. From the idea phase to event breakdown, I was entirely responsible for all digital and printed graphics. My work encompassed:

  • Digital photo manipulation of Sangoma-fied album artwork, created and then placed onto stock imagery of vinyl record sleeves.
  • Logo designs for print and digital presentation, including screenprint consideration
  • Multiple screenprinted t-shirt designs, organization, and delivery.
  • Printed banners and posters as provided by the venue
  • Three fully functional PowerPoint templates – one for primary use during the daytime meetings, one full of parody album covers for breaks, and one for the awards night
  • Printed directional/informational signage
the outcome
Sangoma’s 2023 sales kick-off was an undeniable success, and even with a few last-minute bumps in the road, it went off without much of a hitch. The incoming CEO praised my graphic work tenfold, and our CMO was incredibly proud of my work.

Emerald’s creativity is evident in her graphic design, project management, and customer service approach. Her unwavering commitment to quality is commendable; she consistently goes above and beyond to complete every task with precision and attention to detail. Her meticulous nature and strong sense of accountability have earned her the trust and respect of colleagues and clients. As a project manager, Emerald demonstrates a deep understanding of project scope. She meticulously evaluates the impact of each project on the company and takes proactive measures to engage stakeholders, ensuring their voices are heard and considered when implementing changes. Her unique combination of creativity, leadership, resilience, and teamwork makes her exceptional.

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