Futaba USA Trade Shows
crafting an experience for futaba
Futaba has been on hobby radio control enthusiasts’ airwaves since before Doc Brown traveled back in time, when they dictated a new department – their RC division, called Futaba USA – be established in Huntsville, AL. It came with room to expand. The Futaba USA team often travelled to events, sometimes only with a banner and a tent, but we wanted to ensure we solidified our brand at RC trade events.
the active part i played
From the idea phase through event breakdown, I was entirely responsible for all digital and printed graphics, social media coverage, the build and removal of the displays, the design and ordering of branded items, and running sales.
- Design and development of a 10’ x 10’ display, a 20’ x 10’ display, and, for larger events, a 40’ x 10’ display
- Banners, display stands, establishing a teller system, and general storyboarding before events
- Design, production, and inventory of branded items for sale and free giveaway (Pens, t-shirts, jackets, coffee cups, lanyards, keychains)
- All booth graphics from concept to completion
- Multiple screenprint t-shirt designs, organization, and delivery.
- Printed banners and posters for sale and for display
- Social media imagery and captioning for on-site posts
- Development of promotions, their graphics, and implementation
the outcome
Futaba USA’s new branding and its entry into the hobby radio control world were a raging success. Our event and trade show presence was impressive, and we received numerous positive reviews both on the floor and after the event closed.