Cook's Campaign Generation
In the pest control industry, it’s easy to see where turnover numbers might seem higher than others. The work can be grueling, take place in any weather, and deal with creepy crawlies. To improve internal employee satisfaction, develop engaging social media content for an otherwise dead feed, and focus on Cook’s priority of high-caliber customer experiences, I spearheaded the development of Tech Tuesday.
After years of pushback against Cook’s Pest Control joining social media, we launched in early 2017. In a brainstorming meeting on creative and content, we realized we could create something really dynamic for a social media effort that, as a side effect, would improve company morale and customer interactions. Tech Tuesday was simply a contest: a technician and a customer take a selfie and post it with the hashtag #TechTuesday in the caption. Each submission counted as one entry, and at the end of the contest period, both the customer and the technician received a prize.
- Draft and make revisions for contest terms to be approved by Cook’s legal team
- Plan and schedule prizes, drawing dates, writing social media posts, and email reminders
- Photography with prizes and multiple graphics to share and raise engagement through the contest period
- Script, produce, direct, and edit promotional videos
- Create a survey for social and email for feedback about what changes and prizes should be considered for the following year (2018)
- Analyze, prioritize, and present the survey results with specific findings and suggestions, and create an action plan to implement them
- Travel to Cook’s offices (AL, FL, TN, MS, GA) to deliver winning prizes
- Social media imagery and captioning for on-site posts
- Plan the first 12 Techs of Christmas end-of-year grand drawing, including graphics, logistics, videos, content, and more.